Fractional CMO Strategy for Indie Beauty Brands

I help indie beauty founders translate early traction into structured growth through positioning, go-to-market strategy, and commercial planning.

Apply for Strategic Support

How I Support Indie Beauty Founders

CEO Strategy Sesh

A focused strategic reset for founders navigating key growth decisions.

Brand Strategy Sprint

Positioning, messaging, and go-to-market strategy to support your next stage of growth.

Fractional CMO

Ongoing strategic leadership and growth planning to bring structure, clarity, and scale.

Who I Work With

I work with indie beauty founders who have traction and are preparing to scale.

This is typically the right fit if:

• You’ve launched and are generating sales, but growth feels unclear
• You’re preparing for retail, expansion, or your next stage of growth
• You need senior strategic guidance without hiring a full-time CMO

Developed positioning and investor-ready brand narrative for an emerging nail growth device beauty founder preparing for retail expansion and fundraising.

Repositioned a celebrity-led haircare brand from stylist-led to product-first, anchored in salon-quality results at home, and developed a retail presentation strategy for national distribution.

Advised early-stage beauty influencer & entrepreneur on concept, positioning, and growth strategy for a wellness and hydration retail concept.

About Katherine

I’m Katherine Ledesma — Fractional CMO and go-to-market strategist for indie beauty brands.

I’ve spent 15+ years launching award-winning products and driving multi-8-figure growth across global and founder-led beauty companies.

I help founders translate early traction into structured, scalable growth.

I also work with private label partners and product developers to support founders in bringing concepts to market.

FREE STRATEGIC AUDIT

THE INDIE BEAUTY GROWTH AUDIT

Pinpoint what’s slowing your growth — and what to fix next.

A focused 15-minute audit for indie beauty founders with traction who need clarity on what to do next.

Download the Free Audit

Scrappy to Strategic

The Scalable Beauty Brand System

A focused system to help indie beauty founders turn scattered growth into a clear, repeatable go-to-market strategy.

If you're ready to move beyond guesswork and build structured growth, join the waitlist.

Join the Waitlist

Ready for Strategic Clarity?

If your brand has traction but growth feels unclear, apply to work together.